Who we are

Nick Freedman

Between 1990 and 2002, Nick expressed his passion for creativity, building advertising campaigns for global brands in London, Shanghai and Sydney. In 2003, underpinned with an intention to positively impact people, he founded SOUP to teach business and non-profit professionals how to lead with mindful awareness. The business has evolved and is now simply called Freedman.

His programs have helped 1000s of people to lead consciously, build organisational culture, transform their lives and use generative dialogue as a tool for positive change. Nick has qualifications and professional accreditations in marketing, workshop facilitation, DISC, Barrett values tools and coaching. He lives in Sydney’s Northern Beaches, with his wife, 2 conscious kids, surfboards and kites. Read his clients stories of positive change.

See Nick on TED

On February 22nd 2014, TEDx Manly was born. Nick helped this event get off the ground by coaching the event licensee to find her purpose, which was to create a conscious community in Sydney’s Northern Beaches. Watch Nick’s talk ‘ten questions I asked the ocean’ to hear simple ideas about how to navigate life consciously. Sign up for our new self development program which brings many of these concepts to life.

SIGN UP FOR YOUR FREE 5 DAY PROGRAM

I BUILD AND FACILITATE LEARNING JOURNEYS WHICH
DEVELOP LEADERS, BUILD CULTURES AND IMPROVE LIVES

Custom Content

Your organisation, or team, has a unique set of cultural norms, innate strengths and inherent challenges. When building programs, we honour this, by placing your people’s needs at the centre and working outwards from there. Rather than put you into our worldview, we operate from within your worldview. As well as helping us gain clarity about the growth potential, our 5 step process ensures the program goals are well defined. From this point, we build leading edge content, then commence the learning journey. This process is the same for our communication, culture and conscious leadership programs.

Conscious Collaboration

Values are a powerful way to communicate what your business stands for as they paint the picture of what qualities can be expected within the working relationship. Authenticity, perspective, clarity, creativity and integrity are the qualities, which you will frequently experience in our interactions. These ways of being are present within each step of our process and collectively merge to create high levels of trust and what we call conscious collaboration. Read the case studies of how this blend of values and process generates results.

I BUILD AND FACILITATE LEARNING JOURNEYS WHICH
DEVELOP LEADERS, BUILD CULTURES AND IMPROVE LIVES